Today we have a special author interview. I worked with Jason recently on his book project Selling With Authentic Persuasion: Transforming From Order-Taker to Quota Breaker. And I'm happy to have him here today to share with you what the book is all about. What inspired Jason to write such a book, to tell us about the process of writing it, what inspired him and how he plans to use his book going forward. And hopefully he'll give us some tidbits about how he goes about selling with authentic persuasion. So the one thing I love about doing these interviews is really getting to know my clients and of course, sharing them with you because I love them all. I am my client's biggest fan.
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