I always like to take themes I’ve experience throughout the week into these podcasts. This weeks theme is all around identifying the content to leverage it properly for all communication and initiatives.
So, by now you’ve figured out that I’m all about aligning you with the reason you’re writing the book in the first place. You know, I get a lot of people asking is a particular topic would make a good book and well…my first response is always “what do you plan to do with it?”
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